With the notion definition download#
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See general information about how to correct material in RePEc.įor technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact. When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2014:i:2:p:238_242. You can help correct errors and omissions. Suggested CitationĪll material on this site has been provided by the respective publishers and authors. synonyms: idea, thought, view similar words: assumption, belief, concept. 397 have seen, is the exact, individual conjunction or. The article offers to conduct further development of this topic in the direction of study of factors of employer attractiveness and internal company instruments of formation of the employer brand. Besides this first and chief element of numeration which, as we. The author gives own definitions of these notions. The author offers to differentiate employer image, brand and reputation and use them in a complex. In the result of the study the author offers a schematic picture of formation of these categories of opinions of specialists about an employer - from complete lack of information about the employer to a wish to recommend the employer as an attractive place of work. The author marked out employer image, employer brand and employer reputation among basic notions that characterise opinion of a specialist about a company. This analysis allows formation of a rather complete understanding of the "employer brand" notion, which is relatively new for Ukrainian scientific and business environment. The article analyses and generalises approaches of many foreign and domestic scientists to definition of the employer brand notion. The goal of the article lies in the study of existing approaches to definition of the "employer brand" notion and formation of the author's complex approach to definition of this notion. For example, specific notions of masculinity may encourage boys and men to smoke, take sexual and other health risks, misuse alcohol and not seek help or health.
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